Artificial Intelligence has electrified the digital marketing world and sparked a revolution. The top agencies of digital marketing Siliguri have incorporated AI in their workflow along with working with some of the top creative minds. This has helped to get a better result in the field of digital marketing.
The intervention of Ai however can be quite unnerving to the creative people. It is the tale of machine learning power meeting human ingenuity. It is very important to take care of the factors so that human ingenuity is not sacrificed in front of automation. A good marketing agency will strike a balance between human ingenuity and AI automation.
AI and its rise in the field of digital marketing
The area of digital marketing has recently undergone some drastic transformation. With rapid advancement in technology and the proliferation of data, many different tools are available for marketers to use. The field of digital marketing is expanding constantly starting from email marketing to social media advertisements.
In recent years AI has emerged as a form of game changer for many digital marketing companies in Siliguri. With the help of AI, marketers now can easily automate repetitive tasks and analyse huge data along with easily personalising the experiences of the customers.
AI has now become an essential tool for all modern marketers with the help of its catboats and predictive analytics.
Role played by AI in the field of digital marketing
AI successfully revolutionised almost all the sectors of digital marketing. Some of the most important role played by AI in digital marketing includes-
Data analysis-The algorithms of AI help it to go through large amounts of data and identify its insight, pattern and trend which are not humanly possible.
Automation-Repetitive tasks like social media posting, customer services and email marketing are automated easily with the help of AI giving marketers more time to focus on other strategic initiatives.
Personalisation-With the help of AI tools marketers now can deliver highly personalised content and suggest recommendations which are solely based on the preferences, demographics and behaviour of the users.
Predictive analytics- With the help of AI-powered tools the marketers can now predict about the future marketing trends and thus can craft their marketing strategies accordingly.
Importance of human touch in digital marketing
Although with the help of AI, it gets easier to optimise, streamline and process the performance of marketing the role of humans remains indispensable. Marketers can think out of the box and stand unique in the competitive digital marketing landscape with the help of human creativity.
It helps marketers to experiment with several new ideas while pushing through the boundaries of marketing strategies. It also allows digital marketers to insert humour, emotion and personality into the marketing campaigns to form genuine connections amongst the audience.
Intersecting AI with human creativity for digital marketing
Rather than considering AI as a threat to human creativity, it is beneficial to intersect both to get the much-desired result in the field of digital marketing. The assistance of AI in audience segmentation, content optimisation and data analysis can help us to focus solely on creating innovative ideas, relationship building with the audience and storytelling for creative content.
By automating the daily tasks AI allows the marketers to think about other aspects and make decisions strategically. Some of the processes that can be incorporated to build a relationship between human ingenuity and AI content include-
- Taking the initial draft from the AI
- Editing AI-generated content through human creativity
- Maintaining the uniqueness and quality of the content
- Creating content which are audience centered
AI has created a revolution in the area of digital marketing and has made the work of marketers very easy. Most companies in digital marketing in Siliguri have now started taking the help of AI content to get a more audience-centric result. By blending human creativity and AI automation we can now get much better results in the field of marketing.