Many of you are familiar with the term Google Ad words. But for those who do no not know, Google Ad words is the service that is given by Google to help the marketers reach their customers easily.
This article will help you gain a basic knowledge about Google Ad words and how is it beneficial for your business.
Let’s gain some knowledge:
1. What is Google Ad words now Google Ads?
Google Ad words work like an agent for your business. It helps your business grow while supplying you with your favorable customers. But how does Google do so?
Suppose someone is searching “Tourism Industry”, Google will give you a huge list of tourism Industry. But if you look carefully, you will see that the first and the last of the page have ads that are related to your search. How did Google know what adds to show on which search? This is where Google Ad words come into function.
2. It attracts the traffic to your website
The traffic is easily drawn by getting the right keywords. Keywords are the words or the terms that people type while searching some item. The term that is searched most is known as the keyword.
Google ad words focus on those keywords that are right for your website. Other two important factors are:
- Setting the right landing page
- The campaign must be enhanced
3. Analyzing conversion and tracking activities
When you need to analyze the activity of the customers, google gives you two options:
- Google analytic goals
- Google ads conversion
It’s on you whether you want to use both or any one.
4. Enhances keywords to appear on search result
There is an option of pay per click. Here the advertisers place a bid on the keyword they think appropriate for their business. Here they get a chance to show their advertisements to the people those who click on those keywords. It is also called paid search.
5. Using Adwords to be found on targeted locations?
It is also a pay per click concept but targeted to a particular location. So if you want to target a location for your tourism purpose then you will have to use this concept.
Last but not the least if you are worried about the Google ad words package in India then your worry ends here. Google Ad words will come into your budget.
IT’S TIME YOU SPREAD YOUR BUSINESS WITH GOOGLE ADWORDS.
