Educational institutes are not far behind in terms of promotional activities. This is particularly true for the private run schools and colleges. In Siliguri we do get queries from educational bodies to promote their institute’s name. From our last 8 years of experience, we see that in recent past, almost all the institutions are opting for digital advertising.
The reasons they promote their institute are:
1. Brand awareness
2. Leads
3. Identity building in Siliguri and north Bengal region
Now to achieve the above expectations, we suggest the following digital marketing mix:
1. Website – The foremost requirement for digital promotion and credibility for the institution
2. Google display ads – For branding and awareness purpose
3. Google search ads – Specially during admission cycle
4. Social media – For identity and branding in targeted region say in Siliguri and north Bengal region
5. SEO – This is continuous and regular process. And it should not be ignored at all
Social media activities should be engaging and student focused. Some of the post examples would be:
1. Facilities of the school or college
2. Student activities – sports, cultural programs, feast
3. Testimonials of students and parents
4. Video of classrooms and teachers delivering lectures
5. Extra-curricular programs run by the educational body
As an agency we can help the educational institutes to grow. But at the same time, it is required to develop new study programs, techniques and add modern equipment so that for the agency it could become easier to promote.
If you are associated to any educational institute in Siliguri or in north Bengal region, do call us at 9233556555 to know more detail about our digital advertising strategies and success stories.
