Digital marketing is now a necessary marketing channel for most of the businesses including local business as well. Being located in Siliguri, we have seen an increasing demand from the travel agents for digital advertising. Though the budget is low, but still they opt for this cost effective medium for larger business volumes.
The main expectation of travel agents from digital advertising is: Traffic, leads and little bit of branding in targeted locations.
To meet all the above expectations, we suggest the following Digital Marketing mix for Travel Agents:
- Website – A must have condition for digital marketing activities.
- SEO – Important channel for ranking, traffic and long term organic lead generation. Since SEO is for long run promotion and business growth, so it would take little time for lead generation.
- Google PPC – This channel is for quick lead generation. We know, belly first, religion second. So let’s get the revenue ball rolling and in the mean time get ready with organic SEO.
- GPO – Google Places Optimization is highly important since this is a local business. If people search travel agents in Siliguri from Siliguri, it’s a high chance that you are there in the map rankings.
- Social media – Important for branding, signals for SEO and rankings.
One quick Advice:
Being a travel agent, you should have few USPs like region focused services, special activities etc. This will actually help the digital agency to put more focus surrounding that USPs and this will help in a great way in SEO.
If you are a travel agency based in Siliguri and in requirement of digital advertising, we can surely help you. Please contact us at +91-9233556555 to know more about our company and pricing detail.
