Have you ever experienced that after searching about buying new phones on Google, the related things also get showcased on other online platforms such as Facebook and YouTube? This mainly happens due to cookies which are used by almost all websites. The e-commerce websites are now aimed at improving your shopping experience through cookies, which are basically advanced tools inside the browser that track the online shopping behaviours and experiences of the customer. If you also want to include cookies in your website then without any delay contact a company for web development in Guwahati.
If you want cookies to track customer user experience and collect personal data then the first thing you need to keep in mind is the cookie consent. This is a consent that takes place between the consent management platform and the customer on the website. This is an essential step that allows the customers to make an informed decision about whether they want the website to collect personal data or not. Herein, the customers using the website can choose to approve all collection methods or reject the request directly.
Effective Ways To Ask For Cookie Consent On The Website
Website developers use various forms of banner types to represent the cookie consent. Given below are some of the accepted formats that can help the web visitors select the cookie preferences:
1. Notice display- The notice display is the most common method to showcase the cookie consent form, where the banner is mainly located in the footer or header of the website. In most cases, this notice also includes an internal link to the privacy policy.
2. Browser prompt- During your initial visit to a website, a prompt banner may pop up where you can quickly decline or accept the cookies. This is an effective method to ensure the active participation of the customers.
3. Comprehensive consent- The professionals for website design in Guwahati may also use comprehensive consent in which the banner contains in-depth information. Herein, the customer can go to ‘manage my preferences’ to give consent for functional, performance, or targeting cookies.
4.Explicit consent- The explicit cookie consent banner is mainly used by high-traffic websites. In this type of banner, along with accept and decline, a customize option is also there where you can select only the necessary cookies.
Benefits Of Including Cookie Consent In Your Company Website
Including a cookie consent banner on the website is highly beneficial for e-commerce companies as it helps in sustaining the legal requirements. Let us now showcase some of the key benefits of using a proper cookie consent banner-
- Enables users to customer their cookie selection preferences by witnessing the various cookie categories.
- Conveys transparent and clear information about the data collection procedures through an honest disclosure by the company.
- Ensures better customer insights while optimizing site performance and user experience altogether.
- Build customer trust and brand credibility as it showcases that the website respects the customer’s privacy.
Tips To Create The Perfect Cookie Content Banner
- Use clear and plain language so that the customers can understand the cookie consent information.
-Give the opt-out choice, which enables the customer to withdraw the consent about the cookies at any time.
-Create a mobile-friendly design for the cookie consent banner that fits diverse screen sizes for a seamless experience.
- Insert a link for cookie policy details that gives detailed information about the purpose, third-party involvement, and lifespan of the cookies.
- Set a fixed timeframe for consent renewal where the users can renew the cookie preferences after expiration.
You can contact a company for web development in Guwahati today to design an ideal cookie consent banner for your company’s website. Remember that taking cookie consent is not all about compliance but it is also about improving shopping experiences while respecting the choices and preferences of the customers.